Writing for the world wide web
In my time working for Questrade, I’ve written copy for our website numerous times. I’ve built landing pages for new products, and refreshed our account type and service pages.
Self-directed investing is one of Questrade’s two primary ways to invest, where customers do their own trading and build their own investment portfolio. I was asked to overhaul the language on this page to make it more easily understandable to prospective customers.
Self-directed investing
Questrade’s newest mobile app, Edge Mobile, was released in March 2023. During its development, I co-wrote the nomenclature for the app to define how it would be advertised publicly. As part of the app’s launch, I wrote the copy for its landing page shown below.
Questrade Edge Mobile
Affiliate Program Landing Page
When the landing page for Questrade’s affiliate program went through a design change, I revamped the copy to suit the page’s cleaner, simpler new layout. The goal was to clearly define our programs and what they offer.
